About Us

Founded with love and passion for beauty, SoftBlush is a Pakistan-based cosmetics brand that brings high-quality, affordable beauty products straight to your doorstep. From bold lipsticks to volumizing mascaras and skin-friendly creams, we help you glow confidently — every day.

We’re here for every girl who wants to feel beautiful without breaking the bank. Whether you're getting ready for work, a wedding, or a casual day out, SoftBlush is your go-to glam partner.

Our Mission

To make beauty effortless, accessible, and enjoyable for every woman in Pakistan. We aim to provide trendy, reliable, and skin-safe products backed by fast shipping and 24/7 customer support.

Why SoftBlush?

  • 🎁 Free Shipping on Orders Over Rs.3000

  • 📦 3–5 Days Fast Delivery Across Pakistan

  • 💬 24/7 Support via WhatsApp & Email

  • 📹 Return Within 24 Hours (Unboxing Video Required)

  • 🛒 Cash on Delivery Available

What We Value

  • Confidence over comparison – We celebrate natural beauty.

  • Trust through service – Real support, real people, real fast.

  • Transparency – Clear return policies and honest pricing.

  • Simplicity in shopping – Smooth checkouts, simple choices.

  • Passion for beauty – Always improving, always glowing.

💌 Join the SoftBlush Family

We’re not just a store — we’re a community of confident women who support one another. Follow us on Instagram and Facebook to stay in the loop for offers, beauty tips, and soft glam inspiration.